EXCLUSIVE: Redbox, which has reorganized in recent months ahead of a first public offering, has hired veteran Amazon and Tubi communications Peter Binazeski as public relations manager.

In his new role, Binazeski will oversee all corporate, entertainment and industry communications.

Long known for its kiosks distributing DVDs and video game discs to grocery stores and other retail outlets across the country, Redbox has made a major shift towards streaming. The company launched an ad-supported free-on-demand service and also formed an in-house entertainment division, which acquires and produces a number of original titles. Last May, Redbox announced its intention to go public as part of a merger with a specialist acquisition company, or SPAC, called Seaport Global Acquisition Corp. The enterprise value of the company at the time of this filing was set at $ 693 million.

Redbox CEO Galen Smith said Binazeski “brings many years of entertainment and corporate communications experience, which will be invaluable as we rapidly accelerate our growth.”

At Tubi, Binazeski was responsible for the communication of the AVOD department. During his tenure, the company was acquired by Fox Corp. for $ 440 million.

In his pre-Tubi chapter, Binazeski was responsible for advertising for Amazon Studios. He joined the company just before the launch of his first original series, Alpha House and Beta in 2013. As the head of the Los Angeles-based studio’s public relations team, he managed the commercial communications and public relations efforts for shows such as Transparent, Mozart in the jungle, Disaster and Chip bag. During these years, Amazon Studios won numerous Emmy Awards, Golden Globes, and Critics’ Choice Awards, as well as a Peabody Award.

Binazeski also had a previous stint as vice president of public relations for Warner Bros. Digital Distribution, where he led the campaign highlighting the Kickstarter effort behind the Véronique Mars movie.