Celtic, Rangers’ ‘think responsibly’ message unnecessary, but clubs risk financial ruin – Hugh Keevins – Hugh Keevins

Happy New Year is the first inaccurate prediction of 2022.

There is more chance of a heat wave in February than there is a burst of peace and harmony in the near future in Scottish football.

When one of the game’s governing bodies, the SFA, investigates the other, the SPFL, into a suspected wrongdoing regarding a sponsorship deal, what is the probability of hearing everyone singing the same hymn sheet? during this holiday season?

And the internal war is just the beginning.

No one knows for sure when or if crowds will be allowed inside our grounds after the rescheduled winter break ends.

The disturbing figures for those affected by the latest strain of Covid-19, which are not even expected to peak for three weeks, do not inspire confidence.

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And the more clubs are denied the opportunity to maximize their income, the greater the risk of financial ruin one day.

In the meantime, what effect will things, as they currently stand, have on Celtic and Rangers in this newly opened transfer window?

Uncertainty is never good for business and neither club can be sure of the scale of the financial blow they stand to take this season as a maximum of 500 people are allowed inside Celtic Park or Ibrox.

This is the day they should have met in front of 60,000 Celtic fans. Had the game gone, Ange Postecoglou would have been without Joe Hart, David Turnbull and Kyogo Furuhashi, to name a few, and the Rangers would have started six points better than their top rivals.

If that lead had been increased to nine points, would anyone have seriously doubted the untimely end of the title race?

You can dismiss all the hysterical nonsense about this being the reason Celtic wanted the winter break to come forward.

Nine other clubs wanted the same in the hopes that a breaker could bring people back inside their field.

But can Celtic do enough business to satisfy demanding support ahead of the revamped February 2 derby date, without knowing what future earnings might look like?

And can Rangers realistically refuse to sell players in this window when they could face more weeks, if not months, with no income on top of well-documented financial losses of over £ 23million? ?

Cutting some slack on Celtic negotiators is like the TV commercials this time of year that end with the words ‘Please drink responsibly’.

Nobody pays attention. In the long run, fans want a permanent deal for Cameron Carter-Vickers and Spurs are said to want £ 10million for him.

Jota is a done deal if Celtic pays Benfica the £ 6.5million buyout clause in his contract.

And, in the short term, the final tally of the three new Japanese recruits has yet to be added up by the club’s accountants.

All of this needs to be done before you know if you’ll be allowed to earn money to pay your existing bills – and player salaries – at any point in the immediate future.

The Rangers, for their part, would have to be a financial freak of nature to somehow resist the lack of income and existing debt without selling players to balance the books if the complications of the game worsen. Covid.

The pair of them deserve sympathy. Neither will get it because the conquest of the title puts budgetary prudence in the background in the eyes of their supporters.

I could say to season ticket holders, “Please think responsibly.

But I would be wasting my time. You know. I know that. And above all, the clubs know it

Celtic and Rangers must put aside conventional business principles and take a leap of faith. All while they don’t know what the future holds. It’s a thing.