LOCK HAVEN — Leadership Clinton County attendees in January explored the relationship between the media and the public and discussed the tools needed to improve communication between the two.
Representatives from The Express and The Record newspapers addressed the 16-member class, highlighting how businesses and organizations can work with the media to positively impact a community. Julie Brennan of the Clinton County Economic Partnership participated in the discussion and provided advice on how to write a press release and public service announcement.
Elizabeth Arnold and Doug Spatafore, both from the University of Lock Haven, spoke to the class about the importance of public relations and how to use it effectively. They also helped the class better understand how to use social media as a tool to promote their business/organization.
Participants then went to Schlesinger Communications where they learned about broadcast communications.
Sponsors for this month’s leadership session included Central PA Auto Auction, Inc.; Clinton County Commissioners; Clinton County Community Foundation; Clinton County Economic Partnership; First Quality; Clinton County Alumni Association; M&R Contracting, Inc.; M&T Bank; PPL Foundation; and Terrapin Care Station.
Leadership Clinton County is a comprehensive leadership development program for adults living and/or working in Clinton County. Hosted by the Clinton County Economic Partnership, the Leadership program is now in its 22nd year, with 263 graduates. For more information on Clinton County Leadership, contact April Bittner at 570-748-5782.