The new identity reflects today’s cooperative –
The cooperative partner for credit unions providing solutions for their growth and prosperity;
A cooperative designed to “make every experience count”
WASHINGTON–(BUSINESS WIRE)–CO-OP Financial Services is now Co-op Solutions, the company announced today at the CUNA Government Affairs Conference (GAC). Company rebranding, including new name, tagline and logo, represents Co-op’s continued evolution as a proven innovator in reliable, secure and digital member payments modern, and fintech solutions for credit unions.
“Over the past few years, we have invested aggressively in the business to produce a payment and fintech platform for credit unions and their members, leading us to rebrand as Co-op Solutions,” said Todd Clark, President and CEO of Co-op Solutions. “It’s a change on the outside that better reflects the change that’s happened on the inside. Co-op is an essential strategic partner committed to the success and growth of the credit union movement, and a provider of innovative solutions ensuring our customers provide their members with cutting-edge technology and services.
Member Centered Orientation
Co-op has adopted “Making Every Experience Count” as its credo, which is supported by a new corporate mission statement: “Connecting credit unions to the technology, strategic partnership and scale they need to better serve their members now and in the future. .”
“As we roll out the new brand, our goal remains true to the cooperative spirit on which we were founded – to provide integrated technology solutions that enable member engagement and drive usage and growth of the market share of credit unions,” said Samantha Paxson, director of experience. of Co-op. “The refreshed brand reflects our transformation into a partner dedicated to helping our customers become their members’ primary financial relationship.”
Today’s digitally mature cooperative solutions represent a key opportunity for credit unions. Co-op has gone from being a reseller of other people’s products to creating an ever-expanding technology ecosystem to meet the lifestyle needs of members who pay for things daily. Not only do credit unions have a real fintech company within the movement, but an advisory partner providing comprehensive solutions to members.
“Members want to interact with their institution when, how, and where they want, and every interaction should be simple, secure, and satisfying,” Clark said. “Co-op provides a comprehensive digital payments ecosystem that enables credit unions to facilitate members’ everyday moments. Every time a member pays for something, it’s an experience that matters – bringing that member closer to a closer relationship with their credit union. Through our work, we help ensure that credit unions remain relevant and competitive, and we create opportunities for them that are suited to a demanding and crowded marketplace.
Deployment of the Co-op Solutions brand
The new logo will continue to display the company name in capital letters. Although the company name is capitalized in the logo, the name “Co-op” in regular text evokes the word cooperative, which is at the heart of Co-op’s activities as a supplier owned by more than 900 institutions. shareholders and serving 85% of the country’s credit unions.
Co-op Solutions Showcases Full, Updated Corporate Identity and Corporate Name at CUNA GAC, February 27-March 2, 2022, in Washington, D.C.
The new modern branding will require no immediate changes from the company’s customers. Signage for Co-op’s industry-leading consumer services — its network of 30,000 ATMs and shared branch network of 5,700 locations — remains unchanged at this time.
For more information, visit Co-op Solutions at coop.org.
About Co-op Solutions
Co-op Solutions is the market-leading financial technology platform whose mission is to connect credit unions to the technology, strategic partnership and scale they need to better serve their members now and the future. Cooperatives partner with credit unions to unlock their potential so they can compete; does the hard work of innovation, creating a unique opportunity to help credit unions grow; and offers knowledge and expertise in a world where everything must be integrated. For more information, visit coop.org.
Bill Prichard, April
Director, Public Relations