Deirdre Breakenridge, Published Author and CEO of Pure Performance Communications, Joins Star Mountain as Senior Advisor
NEW YORK–(COMMERCIAL THREAD) –Star Mountain Capital, LLC (“Star Mountain”), a specialized investment manager focused on the large and underserved North American mid-market, continues to develop its collaborative ecosystem® with the appointment of a communications, branding and digital media strategist, Deirdre Breakenridge as a senior advisor to Star Mountain. Ms. Breakenridge will help further develop Star Mountain in these areas and bring value to her investment partners in small and medium-sized portfolio companies. As a more than 30 year veteran in public relations, marketing and branding, she has worked with senior executives from organizations such as JVC, Kraft, Nasdaq, NBA Events and Attractions, Wind River Systems and the Public Relations Society of America (PRSA).
“Given the value of effective communication and the growing importance of digital media to all businesses, Deirdre’s extensive experience as a communications, marketing and digital media strategist and trainer will further add value to Star Mountain and our holding companies, ”said Brett Hickey, Founder and CEO of Star Mountain Capital.
“I look forward to sharing my expertise to help Star Mountain strengthen its reputation as a dedicated, value-added lower-middle market investment firm,” said Deirdre Breakenridge. “Improving strategic communication and branding can also be an effective way to help maximize long-term relationships and create value for businesses. ”
Ms. Breakenridge is the Founder and CEO of Pure performance communications, a communications, branding and digital media consulting firm, and is the author of several published books. She has taught public relations, branding and social media for over 15 years, online and in the classroom at New York University, University of Massachusetts Amherst, Rutgers University and at Fairleigh Dickinson University. She passed on her passion for teaching to Lynda.com, and when the company was later acquired by LinkedIn, she became a LinkedIn Learning instructor, developing more than eight video courses in public relations and marketing.
As an international speaker, Ms. Breakenridge shares her research and career journey in the industry. She blogs on Public relations strategies for over 12 years and she is also the host of the podcast Women in the world. In its seventh year, the podcast has around two million downloads. Ms. Breakenridge was previously the host of a live show for the Nasdaq, interviewing thought leaders and influencers on various media topics, broadcast from the Nasdaq MarketSite studio in Times Square, New York.
Ms. Breakenridge is the author of five Financial Times Press books, including “Social Media and Public Relations” and “Putting the Public Back in Public Relations.” His latest book, “Answers For Ethical Marketers: A Guide to Good Practice in Business Communication,” was published by Routledge Publishing in April 2021.
Ms. Breakenridge holds a BA from Rowan University and an MBA from Fairleigh Dickinson University, where she also taught for seven years in the Department of Global Affairs Management.
Star Mountain has been named again Better workplaces by pensions and investments and one of The best places to work 2020 through Crain’s New York company highlighting companies focus on culture and community.
ABOUT THE STAR MOUNTAIN
With over $ 2 billion in assets under management (as of September 30, 2021), Star Mountain takes a data-driven approach to investing in the North American lower middle market through two complementary investment strategies: (i) direct investment in debt and equities and (ii) secondary (acquisition of equity interests and direct assets of LP). Star Mountain believes that these complementary strategies provide scalable and diversified access for its institutional and high net worth investors to established small and medium businesses that typically have at least $ 15 million in annual revenue. Star Mountain’s 75+ people, 100% employee-owned team and Collaborative Ecosystem® deliver distinctive value to lower-middle market companies as a flexible capital solution partner.
Since 2010, Star Mountain has made more than 120 direct investments in small and medium-sized North American companies and more than 20 secondary investments / funds within its Collaborative Ecosystem ®, exclusively focused on the lower middle market. With over 75 team members (including advisors / operating partners) in over 20 locations nationwide, Star Mountain believes its focus and dedication has been productive in creating jobs and economic development. Star Mountain is dedicated to this large market of underserved businesses, uniquely designed to meet the challenges and opportunities of these businesses. As part of its commitment, Star Mountain has filed Investing in America’s Growth Engine ®.
As part of its ESG (Environmental, Social and Governance) program, Star Mountain Charitable Foundation, a 501 (c) 3 nonprofit focuses on improving lives through economic development, including job creation, health and wellness, and cancer research. Notable missions are to help veterans and women find high-quality career opportunities in small and medium-sized businesses across the country, including within the Star Mountain portfolio.
To note: This does not constitute an offer to sell or the solicitation of an offer to buy interest in any investment product. Awards and recognitions by unaffiliated rating services, companies and / or publications should not be interpreted by a client or potential client as a guarantee that he / she will achieve a certain level of results if Star Mountain is engaged, or continuing to be engaged, to provide investment advisory services; nor should they be construed as a current or past endorsement, endorsement of testimony, recommendation or recommendation of Star Mountain or its representatives by any of its customers or any other third party. Rankings published by magazines and the like are generally based exclusively on information prepared and / or submitted by the recognized advisor. Additionally, with respect to all performance information contained herein, directly or indirectly, as applicable, readers should note that past results are not indicative of future results. The description and selection methodologies for each award and recognition are subjective and will vary.
Rewards and rewards by unaffiliated rating services, companies and / or publications should not be interpreted by a client or potential client as a guarantee that he / she will achieve a certain level of results if SMFM is engaged. , or continues to be engaged, to provide investment advisory services; nor should they be interpreted as a current or past endorsement, endorsement of testimony, recommendation or recommendation of SMFM or its representatives by any of its clients or any other third party. Rankings published by magazines and the like are generally based exclusively on information prepared and / or submitted by the recognized advisor.
Crain’s two-part survey process involved assessing the policies, practices, philosophy, systems, and workplace demographics of each nominated company. The second part consisted of an employee survey to measure the employee experience. The combined scores determined the best companies and the final ranking. Detailed eligibility criteria are available here: https://www.bestplacestoworknyc.com/eligibility-criteria
Be appointed to PIIn the Best Places list, all companies met the high threshold for inclusion of top companies and were rated against others of similar size. Individual company profiles, which were compiled based on the survey results, reflect US employment figures and were confirmed by Best Companies over the summer. Company and employee comments have been edited for more space, style and clarity. Assets under management or under advice are as at August 31, 2021, unless otherwise indicated. To participate, companies had to have at least 20 employees in the United States, at least $ 100 million in discretionary assets under management or advice, and have been in business for at least one year. An anonymous employee survey, which aimed to gauge employee engagement and satisfaction, accounted for 75% of a company’s score; a survey of employers, which assessed workplace policies, practices, benefits and demographics, accounted for 25%. https://www.bestplacestoworkmm.com/eligibility-criteria.