Margarita M. Phillips
Whippany, NJ, Oct. 21, 2021 (GLOBE NEWSWIRE) – A national survey of 1,500 adults indicates that 84.03% of respondents are willing to accept lower financial compensation to work for a company with an exceptional reputation. A similar number – 79.59% – say it’s important to have an employer who shares your point of view. These findings – from an SCG Advertising + Public Relations survey – seem to indicate that businesses and other employers ignore employee values ​​and perspectives at their peril.
Completed on October 12, 2021, the online survey also examines immunization policies, finding that 74.19% of respondents support a job with fair pay and immunization policies they agree with, for example compared to a higher salary and a vaccination policy contrary to their own beliefs. .
Complete and sortable survey data is available on the SCG website. A free interactive white paper that includes a downloadable infographic, as well as a “LISTEN†acrostic that can serve as a strong visual reminder of the value of listening is also included.
“It is essential that employers consider whether the beliefs of their organization match those of current and potential employees,†said Michael Cherenson, executive vice president of SCG Advertising + Public Relations. “The results of our survey are intriguing and should speak especially telling at a time when so many companies are struggling to attract and retain talent. “
The most recent Job Opening and Labor Turnover Survey (JOLTS) report shows that a record 4.3 million Americans left their jobs in August. This is a striking figure – which equates to 2.9% of the entire U.S. workforce – and is made even more so by recent and separate research indicating that the real cost to an organization related to resigning of an employee can reach 50% of this amount. annual salary of the individual.
Another example of the importance of embracing positions valued by employees is United Airline’s recent move to require all workers to be vaccinated. The move was hugely popular with job applicants, as evidenced by the airline having received 20,000 applications for 2,000 open air hostess positions. For United, this represents a markedly accelerated application rate, compared to its typical pre-pandemic ratio.
That said, Cherenson also notes that with employees, business leaders must also assess the perspectives and values ​​of other key stakeholders.
“While survey data indicates the value of aligning policies with employees, organizations must also be aligned with the position of their customers, clients and society as a whole on fundamental issues. Explains Cherenson. “When there is some kind of misalignment, an organization has to work harder and smarter. To be clear, the results of this survey do not suggest that an organization should back down from its broader obligation related to vaccines and public health infrastructure, which a majority of Americans support. Rather, it indicates the opportunity for organizations to communicate as strategically and proactively as possible with their different audiences.
Looking at the survey results from a somewhat different perspective, only 7% of those polled said they would consistently choose the highest salary in response to all three questions. In other words, more than six in ten people would systematically follow their instincts, instead of decisively choosing the highest salary.
In addition, in August 2001, SCG Advertising + Public Relations conducted a similar investigation. He asked if respondents would accept a lower level of pay to work for a company with a high reputation. At least 78% of respondents indicated they would.
“The results of this initial survey are consistent with those of this latest survey, but it’s interesting to see what has changed in 20 years,†says Cherenson. “In 2001, 78% of those polled said they were willing to forgo a higher salary to be linked to a well-regarded organization. Today, in response to the same question, 6% more people express a preference for the company with an exemplary reputation. Taken side by side, the results for 2001 and 2021 seem to indicate a societal shift underway – a shift that is expected to have a dramatic impact on how businesses and other organizations present themselves and define themselves. “
About SCG Publicité + Public RelationsBased in Whippany, New Jersey, SCG Advertising + Public Relations has organizational roots dating back to 1958. The agency provides comprehensive communications services to a wide range of clients. Its satellite offices are located in the metro areas of Philadelphia, Atlanta, San Diego and Tampa.
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Jobs, reputation, opinions, vaccine: a survey by Success Communications Group
