JOHANNESBURG – (BUSINESS WIRE) – May 26, 2021 –
The Ichikowitz Family Foundation, a leading African foundation that promotes active citizenship across the continent, has won two prestigious SABER awards for its global awareness campaign for its inaugural survey of African youth 2020, the most complete to date on African youth.
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African Youth Survey (AYS) 2020 (Graphic: Business Wire)
The Ichikowitz Family Foundation received the non-profit category winner and Certificate of Excellence in the Southern Africa region for outstanding branding, reputation and commitment, alongside the African network of public relations Burson Cohn-Wolfe (BCW) Africa and Washington DC- based at Amsterdam Group.
The SABER Awards, produced by PRovoke Media, are the world’s largest public relations awards program, dedicated for more than 20 years to benchmarking and commemorating the best campaigns from around the world.
The Foundation’s African Youth Survey 2020, an unprecedented multinational study designed to examine the critical issues affecting African youth and thereby provide the world with a better understanding of this important demographics, was conducted by the Global Research and Survey Company , PSB Insights. The study summarized the survey of 4,200 young African men and women aged 18 to 24 in 14 countries in sub-Saharan Africa; South Africa, Congo-Brazzaville, Ethiopia, Gabon, Ghana, Kenya, Nigeria, Mali, Malawi, Rwanda, Senegal, Togo, Zambia and Zimbabwe.
Ivor Ichikowitz, President of the Ichikowitz Family Foundation, said: âOur vision for the African Youth Survey was to give a voice to one of the world’s most important and least understood demographics. Young Africans want their voices to be heard. They demand the opportunity that inclusiveness offers their community, nation and continent to compete on the global stage like never before. They advocate tolerance in the face of refugee crises and conflicts, recognize the fragility of democratic values, demonstrate their commitment to improving their lives and the lives of those around them, and in so doing, offer the continent the promise of a better future.
The main research findings identified a strong sense of ‘Afro-optimism’, confidence in entrepreneurship and that despite many challenges, a large majority of African youth believe that the 21st century will be the African century. .
Ivor Ichikowitz added: âIt is only by reaching an audience of billions that we will be able to challenge the outdated and negative stereotypes of the African continent. We are very proud of this campaign and believe it has a crucial role to play in changing the hearts and minds of people around the world. The Ichikowitz Foundation dedicates this prize to African youth and to the future of the continent it is creating. “
Among other themes, the survey explored crucial issues such as African identity, innovation and entrepreneurship, citizenship, infrastructure, leadership, inclusiveness through the adoption of technology. modern, appreciation of governance, education and the environment.
The Ichikowitz Family Foundation has commissioned the second edition of the African Youth Survey which will be conducted in 15 African countries. The results of the 2021 survey are expected in the second half of the year.
The winners of the SABER Awards Africa 2021 will be celebrated on May 27, 2021 through a virtual global ceremony.
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SOURCE: The Ichikowitz Family Foundation
Copyright Business Wire 2021.
PUB: 05/26/2021 03:00 / DISC: 05/26/2021 03:02
Copyright Business Wire 2021.