New ‘RatMagnet’ collaboration aims to make beer industry’s #MeToo moment last


To ensure that the #MeToo movement it helped get started in the craft brewing industry earlier this year didn’t end with the cycle of proverbial news, Massachusetts brewer Brienne Allan (commonly known as ‘RatMagnet’ on social networks) is the spearhead of what will certainly be the last successful global beer collaboration. Following the success of open collaborations linked to a cause such as Black is beautiful, Resilience IPA and Pride of Sonoma, Brave Noise pale ale aims to “raise awareness and create action for safe and inclusive environments in the beer industry,” Allan said in a statement.

In order to use the Brave Noise recipe and promotional items, Commercial Brewers must first submit a request that states their commitment to publicly display their code of conduct and resources to report misconduct, as well as donating 100% of proceeds to an approved nonprofit that works on issues such as sexual harassment and diversity training, mental health and legal aid in the hospitality industry. Allan and his partners believe this control will help prevent breweries from brewing and advertising beer without making the required charitable donations or taking the agreed-upon action. They also ask breweries to engage in inclusion activities on an ongoing basis, although they do not specify how.

“In order to take action in the direction of change, breweries need to tackle the issues that women, BIPOCs and LGBTQ + people face in the industry,” said Ash Eliot, a marketer for the alcohol – and the founder of the Women of the Revolution campaign – who manages public relations for Brave Noise. “With this collaboration on beer, the hope is that breweries will be transparent with their policies and describe what they are doing to create these environments. It also allows consumers to get involved and force breweries to adhere to these policies. “

Allan and his team are also inviting home brewers to participate by brewing the recipe themselves, although they too must submit an application that allows those responsible for the project to track their involvement. Brewer and blogger Jen blair wrote the homebrew recipe in cooperation with the SoCal Cerveceros Homebrew Club.

As for the drinkers who the collaboration’s leaders believe will be the most impacting change in the industry, they can join them in asking their breweries what they’re doing to help the cause. Who works there? Is there a posted code of conduct?

As the website says, “Do you think this is an inclusive environment for all? Do you feel that the company’s values ​​are stated publicly and clearly? Let them know! “

According to the rules, participating breweries must release the beer before the end of October.

Allan, production manager at Notch Brewing in Salem, created an international outcry in May when it began posting mostly anonymous stories of discrimination, harassment and assault suffered primarily by women in the beer industry. Combined with the racial calculation of a year before which has forced many brewery owners to consider their diversity practices, the victims’ public confessions lead to a healthy and long overdue restructuring of the owner-manager-employee relationship in a large number of breweries on several continents.

In addition to Brave Noise, various entities are working in parallel to make this meaningful moment last. Perhaps most notably, Colorado Brasserie Dame Justice is in partnership with Craft beer professionals, Not your hobby marketing solutions and Safety bars formulate an initiative called PACT (Promise of awareness, compassion and trust). Although PACT contains a collaborative brewing component, called PACT Pale Ale, beer is primarily a way of spreading awareness of the true mission of the project: to train and certify breweries in harassment prevention through Safe Bars, and then facilitate their continued efforts to create safer breweries, more respectful workplaces according to a framework that the team is designing.





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