NEW YORK, July 6, 2021 / PRNewswire / – MikeWorldWide (MWW), one of the world’s leading independent public relations agencies, today announced that she has been hired to lead an integrated communications program for Opendorse, the marketing solution for athletes and the sports technology company that maximizes the value of approval for athletes. The agency will create a communications strategy focused on media relations and executive eminence to elevate the brand as an athlete’s preferred marketing platform as NCAA restrictions are lifted, increasing opportunities for approval between brands, teams and athletes.
âMWW has unique experience at the intersection of sport, technology and corporate reputation,â said Blake Laurent, CEO of Opendorse. “This expertise is invaluable to Opendorse as we manage the emerging market of varsity athletes.”
The drive to reform name, image, and likeness policies in the NCAA has continued over the past year, with several states now having a version of NIL legislation in the works or laws already in effect that allow athletes to maximize the potential of the brand. College athletic leaders recommend that student-athletes be allowed to earn money in their college career for the first time, through endorsements as well as autograph signatures, personal appearances and their platforms of social media, which would be a revolutionary change that could earn players millions of dollars.
âOpendorse’s team of experts are at the forefront of the changing collegiate sports landscape, providing a competitive advantage to athletes exploring NIL opportunities for the first time, as well as a resource for schools sailing towards compliance, “said Bret werner, president of MWW. “As recent decisions open up a whole new world of opportunities for athletes to maximize their college careers, and Opendorse is the preeminent platform to bring them to fruition.”
Young at 34, MWW is one of the world’s leading independent full-service public relations agencies, with talent hubs in the US and UK. It prioritizes CorpSumerTM information, cultural motto and meritorious impact to create integrated programs that turn brands’ reasons to believe into reasons to care about the public. Because more than ever, compassion matters.
MWW combines corporate reputation, consumer marketing, crisis and issue management, and public affairs expertise with teams dedicated to strategy, analytics, DE&I, digital, creation and content.
To learn more about MikeWorldWide, visit https://www.mww.com or follow us on social media @MWW_PR.
Opendorse is the sports technology company that maximizes endorsement value for athletes. Today, over 40,000 athletes around the world use Opendorse to understand, build, protect and monetize their brands with the support of partners such as the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 sports teams professional and collegial, and hundreds of brands. From All-Americans to All-Pros – when athletes connect with their organizations, brands or fans – they do so with Opendorse.