(Image courtesy of Roush Fenway Keselowski Racing)
Roush Fenway Keselowski Racing has again been recognized for outstanding achievement in marketing by the prestigious Hermes Creative Awards for the 2022 International Awards Competition. The Hermes are awarded annually to organizations “whose talent exceeds a high standard of excellence and whose the work serves as a reference for the industry”. RFK has received six platinum and two gold awards for team work over the past 12 months.
“We are honored to be recognized again by the Hermes Creative Awards,” said Kevin Woods, RFK’s vice president of marketing and communications. “We are fortunate to have both an excellent team of marketing and communications professionals at RFK – who, in all cases, go above and beyond to ensure that our products and platforms are always up to the highest standards. higher – as well as a large group of firsts from world-class partners, who entrust us with the task of helping to establish award-winning platforms and programs that help them get closer to achieving their marketing goals and objectives. . »
RFK received two Platinum awards for its collaborative efforts with flagship partner Fastenal, including the “Fastenal Forward” video campaign in the Electronic Media category and the Fastenal Car Design 2022 Reveal in the Strategic Campaigns category. Additionally, the team won a Gold Award for their work with Navistar/International Trucks on the ‘RFR Truckin’ campaign.
The team has received a host of recognitions for their efforts based on the team’s mammoth rebranding effort over the past year, including a pair of platinum marketing and branding awards. of the company and the strategic public relations campaign. Additionally, the team received a Platinum Award for its “RFK Reveal Video” and a Gold Medal for its RFK logo design.
Additionally, the RFK Social Team earned platinum honors for the RFK vs FRM Meme War social media campaign earlier this year.
The Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP) and received over 6,500 nominations in 2022 from across the United States, Canada and 26 other countries.
Winners were selected from more than 200 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono. Only 16% of all entries earned Platinum honors.
RFK has won a total of seven Hermès in 2021 and has been recognized more than 40 times for various branding and communications awards, earning top honors in various categories from the MarCom Awards, PR News Platinum Awards, NASCAR Marketing and Communications Awards and Social Media Price icon.
HERMÈS PRIZE 2022
Fastenal Forward – Electronic Media/Social Media Campaign
Fastenal 2022 Car Design Reveal – Strategic Campaigns, PR/Communications
RFK vs FRM Meme Wars – Electronic Media/Social Media Campaign
RFK Rebrand – Strategic Campaigns/Marketing and Corporate Branding
RFK Rebrand – Strategic Campaigns/PR Campaign
RFK Reveal Video – Electronic Media/Social Media
RFK Truckin’ – Strategic Campaigns/Marketing and Promotion
New RFK Logo – Print Media/Design
A list of Platinum and Gold winners is available on the Hermes Creative Awards website at www.hermesawards.com.
– Roush Fenway Keselowski race –