Sonendo, Inc. appoints Crowe PR as

Award-winning PR and marketing firm to drive brand awareness of leading dental technology company through multi-channel communications and media relations program

SAN DIEGO, May 24, 2022 /PRNewswire/ — RP Crowea national public relations and marketing agency, today announced the arrival of a leading dental technology company Sonendo, Inc. (NYSE:SONX) has named the award-winning company its go-to agency. Crowe PR’s integrated healthcare and technology teams will handle strategic communications, message refinement, media relations and thought leadership on behalf of Sonendo, raising awareness of the brand, its system GentleWave® and its management team.

Founded in 2006, Sonendo developed the revolutionary GentleWave system to provide a less invasive and less painful alternative to conventional root canal therapy. Led by CEO Bjarne Bergheim, the company went public in October 2021 and has grown steadily ever since, recently reaching a new milestone of 800,000 GentleWave patient procedures.

“We are delighted to welcome Sonendo, a true innovator in dental technology, to Crowe,” said Crowe PR CEO. Anna Crowe. “As the company continues its impressive growth trajectory, we look forward to supporting both the brand and its executives through communications, media relations and thought leadership initiatives.”

“Sonendo is dedicated to saving teeth and stopping the progression of tooth decay. With millions of root canal treatments performed in the United States each year, the GentleWave procedure is a much needed improvement,” said Alma Salazar, Associate Vice President of Consumer and Professional Marketing at Sonendo. “As we continue to expand our reach, one of our primary goals is to increase brand recognition among endodontists and consumers and drive continued adoption of the GentleWave system. To help us accomplish this, we are thrilled to partner with the Crowe PR team and excited to see what lies ahead for us.”

An integrated PR and marketing agency, Crowe PR specializes in amplifying brand awareness and visibility for healthcare and technology, consumer goods and hospitality brands. The company’s core services include public relations, thought leadership, social media and influencer marketing. For more information, please visit www.crowepr.com and follow on LinkedIn and instagram to @crowepr.

About Crowe PR

Crowe PR is an integrated public relations and marketing agency specializing in mid-to-large consumer goods, hospitality, healthcare and technology brands, with a focus on health and wellness, outdoor and sustainable brands. Based at San Diego, California.with a second location at New York City and its staff across the country, Crowe PR is focused on reputation management and delivering results that generate a strong return on investment for its clients. Services include media relations, thought leadership, crisis communications, social media management, influencer marketing and content creation. Crowe PR has won five PRSA Bernays Awards, receiving recognition for Marketing, Media Relations, Consumer Products, Executive Communications and Public Relations Team of the Year. For more information, visit https://www.crowepr.com.

About Sonendo
Sonendo is a commercial-stage medical technology company focused on protecting teeth against tooth decay, the world’s most prevalent chronic disease. Sonendo develops and manufactures GentleWave® System, an innovative technology platform designed to treat tooth decay by cleaning and disinfecting microscopic spaces inside teeth without having to remove tooth structure. The system uses a proprietary mechanism of action, which combines procedural fluid optimization, broad-spectrum acoustic energy, and advanced fluid dynamics, to unleash and disinfect deep regions of the complex root canal system in a less invasive procedure that preserves tooth structure. The clinical benefits of GentleWave The system, compared to conventional root canal treatment methods, includes improved clinical outcomes, such as superior cleaning independent of root canal complexity and tooth anatomy, high and rapid healing rates and minimal or no postoperative pain. Moreover, the GentleWave The system can improve the workflow and economy of dental practices and provides patients with an effective, less invasive and less painful alternative to traditional root canal therapy.

Sonendo is also the parent company of TDO® Software, the developer of widely used endodontic practice management software solutions designed to simplify practice workflow. TDO software integrates practice management, imaging, referral reporting and CBCT imaging, and offers integrated communication with the GentleWave system.

For more information on Sonendo and the GentleWave system, please visit www.sonendo.com. To find a GentleWave physician in your area, please visit www.gentlewave.com.

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