Through bold and bright storytelling that is creative and compelling, “Float With Us” celebrates the best of California coastal luxury by showcasing the sights and experiences of the destination’s 10 miles of pristine coastline, Newport Harbor – the largest leisure harbor on the West Coast, luxury resort pools and the destination’s protected estuary, the Back Bay. The campaign kicked off with a compelling ad spot, custom animated social videos, editorial activations, digital and print ads, and billboards in dozens of strategic locations.
“The ‘Float With Us’ campaign will use an omnichannel approach including significant out-of-home advertising investments and broadcast activations to attract a new wave of travelers seeking a renewed and restorative vacation – hook, line and sinker,” says Gary Shervin, President and CEO of Visit Newport Beach. “Newport Beach The nautical foundation impacts every aspect of life here and we are delighted to dedicate a campaign that showcases how our people interact with the natural landscapes, whether it’s shopping, eating and playing. on the water.”
To reach key market segments in Los Angeles, San Francisco and Phoenix, Visit Newport Beach’s multi-touch media investment includes static and animated billboards, 15- and 30-second commercial spots and display ads, as well as PR efforts leveraging Instagram, TikTok, media partnerships and more. Iconic destination imagery and effective brand messages highlight unique ways to “float” through Newport Beach while experiencing coastal luxury redefined, including the destination’s Dock & Dine culinary opportunities, floating tiki bars, and private cabana rentals with panoramic views of the Pacific. A campaign landing page curates dozens of water-centric experiences in itineraries tailored for travelers to cruise through destination beaches, hotel pools, Newport Harbor and Back Bay with ease. It also offers comprehensive guides to ocean-view shopping, waterfront dining, and beach resort stays.
Stories and content from the “Float With Us” campaign will be promoted throughout the spring, starting at March 21, 2022. For more information on the “Float With Us” spring campaign, please visit VisitNewportBeach.com/Spring and follow @VisitNewportBeach on Instagram and Facebook.
Link to advertisement: https://youtu.be/vDf-3ylFMfY
Link to “Float with us” resources: https://we.tl/t-kztNJfKXiJ
ABOUT NEWPORT BEACH & COMPANY/VISIT NEWPORT BEACH:
Founded in January 2013Newport Beach & Company is a non-profit organization established to serve as the official marketing agency for the city of Newport Beach. The agency brings together all marketing entities related to the Newport Beach brand and is designed to oversee separate business units including Visit Newport Beach, Celebrate Newport Beach, Enterprise Newport Beach and Newport Beach TV. For more information, visit VisitNewportBeach.com.
SOURCE Visit Newport Beach